We are looking for a Senior Direct Marketing Officer (Acquisition) to manage and deliver Regular Giving acquisition for the lottery and Value Exchange programmes, with responsibility for managing the team working on the recruitment of lottery players and regular givers and for business-critical agency relationships within this specialist area of our Individual Giving Team. The lottery programme began in late 2017 and has grown incredibly quickly. This role will lead this growth area, test more channels, optimise and develop the programme to build on the great success we have seen to date.
About us
Battersea is here for every dog and cat and has been since 1860. We are a leading animal welfare charity and over the last 160 years we’ve grown from one home in London to three rescuing and rehoming centres across the South East. With c500 staff and 1000 volunteers, we have cared for over three million vulnerable animals We also campaign tirelessly to make things better for dogs and cats; sharing our expertise and educating the public and policymakers about responsible pet ownership. Join us and make a difference for every dog and cat.
Our Direct Marketing Team
Battersea’s multiple award-winning Fundraising department raises around 60% of the Charity’s total income. Working with colleagues across the organisation, we provide members of the public and organisations with opportunities to engage with Battersea and to support our work. Through continued investment, net fundraising income has risen from just £100,000 in 2010 to £10m in 2019, and we will continue to grow our income to make sure Battersea can be here for every cat and dog now and in the future.
Public Fundraising
Public Fundraising is responsible for generating income from new and existing supporters through direct marketing and challenge events.
Direct Marketing team
Within Public Fundraising, sits the Direct Marketing team. We recruit and develop supporters through direct marketing activities including face-to-face fundraising, legacy promotion, direct mail appeals, raffles and DRTV.
What we can offer you
Our dedicated people mean that we can be here for every dog and cat. Whether you are sharing an office with our dogs or directly caring for our cats, our animals show their appreciation every day. There is no better reward than seeing the difference you make to the lives of our dogs and cats first-hand; although we also provide a wide range of employee benefits, including:
• 28 days of annual leave (plus 8 days paid public holidays) per year
• Generous pension contributions – up to 10% employer contribution
• Free healthcare cash plan, where you can claim for a range of treatment including dental (£100), optical (£100), physiotherapy, chiropody and acupuncture (£325) every year
• Annual interest-free season ticket loans
• Discounted gym memberships and cycle to work schemes
• Life insurance
During the Coronavirus restrictions, our animal-facing staff continued to work on site and our office based staff worked from home. We are currently operating a hybrid working model with our office-based staff splitting their time between site based and home working. We believe this will support office-based staff to maintain the benefits of home working, while allowing for collaboration and interaction with our animal-facing staff and maintaining a connection to our cause.
As such, you’ll be expected to work in our Battersea office for at least 50% of your working week.
So, if you are passionate about dogs, cats and about our work, then we’d like to hear from you.
We are committed to providing equality of opportunity and valuing diversity for all current and prospective staff, volunteers and Trustees. We aim to ensure that this commitment, reinforced by our values, is embedded in our day-to-day working practices and our work together. We would particularly welcome applications from black and minority ethnic and disabled candidates, who are currently under-represented at Battersea.
Closing date: 22 December 2022
Interview date: 06 January 2023
Second interview date: 16 January 2023
For full details, please download our recruitment pack. To apply, click the button below. All applications must be submitted before the closing date advertised; we reserve the right to close the vacancy early if a high volume of applications is received.